The value of a domain name is greatly enhanced when it is made up entirely of one or two words representing an industry, business category or geographic location. RealtyBranding.com has seen exact-match domain names attract a great deal of attention from investors and end users in search of an asset for value appreciation or branding. Businesses in the market for a premium domain name around which they can build their brand are drawn to exact-match domain names.
Premium domains using exact-match words are popular because they drive organic traffic to the website of a business or professional practice. For Instance, “MainStreetLawyer” used as the name of a website would be an excellent choice for a law firm in a small city or town attempting to draw traffic from a search query conducted by anyone trying to find a local lawyer. This would also be true for other domains using exact-word matches corresponding to geographic locations.
Recent sales of exact-match domains, including WallStreet.com, demonstrate the popularity and keen interest making them ideal as investment assets or as the foundation for a digital branding strategy. Imagine the benefit to real estate brokers of owning exact-match domain names corresponding to the neighborhoods and communities serviced by their offices. Keywords or keyword combinations exactly matching the search query of buyers, sellers and renters of local real estate can be a significant factor in increasing traffic to the website of a broker, business or professional practice catering to local markets.
When combined with the type of high-quality and useful content search engines now favor, exact-match domain names offer end users and investors value and the potential for a solid return on investment. RealtyBranding.com ensures buyers and sellers of premium exact-match domain names of a worry-free experience overseen by licensed services with an expertise in domain name sales and the domain name industry.